Knicks wordmark1/21/2024 The term ‘Knickerbocker’ derives from a Dutch-American surname and refers to the early Dutch residents of New York-and by extension all New Yorkers (similar to Yankees). Rather than pushing the brand forward, the design returns it to the past. While the design is clean and generally well-balanced in terms of color and layout, the uniform set loses points for its dated, retro look which has eschewed the modern features of its predecessor and is a downgrade from the team’s previous, more modern design. The alternate has been considered unlucky since the team has yet to win a game while wearing them. The orange alternate uniform, which was introduced in 2013, has ‘New York’ in blue with a white outline and blue, white and gray trim. The blue road uniform has ‘New York’ and the player number in orange with a white outline and orange, white and gray trim. The white home uniform has ‘New York’ with the player number centered below it in orange with a blue outline and blue, orange and gray trim. The uniform also returned to a more traditional crewneck. The major changes are a less-arced team name and partial armhole trim which starts at the shoulders but ends halfway down. The update removed the black side panels and trim from the previous uniform set and returned the team to an older style nearly identical to that worn throughout most of the 80’s and 90’s. The Knicks’ current home and road uniforms were introduced in 2012. The other logo features a compressed version of the ‘Knick’s wordmark inside of a basketball. The design, while clever, is nonetheless awkwardly arranged. The first is known as the ‘subway token’ logo because the shape of the letters resembles the ‘NYC’ design from old New York City Subway tokens. The heavily stylized wordmark is visually appealing. The overall design is well-balanced in terms of color and layout. The loss of black and heavy use of light grey softens the overall look. The current version uses three colors, and is cleaner and simpler than the previous version which used four colors. The design features an orange basketball with the flat ‘New York’ wordmark in blue sitting above the three-dimensional ‘Knicks’ wordmark in orange with a blue outline on top of a grey triangle. The current primary logo is a recolored version of the previous design introduced in 1992. The update eliminated black from the color scheme and returned the uniform to an older style. The Knicks updated their visual identity over two seasons, revising their logo in 2011 and introducing new uniforms in 2012. Aside from that period, the Knicks have used the same basic style and shades of blue and orange since 1969 with only a few minor modifications, most notably the addition of black trim in the late 90’s. The only exception was during a four year-stint from 1979-1983 where the team changed to a navy blue-and-red look. The team has always worn ‘New York’ on their jerseys and the uniforms have generally been blue with orange trim. Since 1964, the team’s primary logo has consisted of a basketball with the ‘Knicks’ wordmark rendered in a 3D typeface above it. The Knicks have maintained a fairly consistent look throughout most of their history. The Knicks have won two NBA champions, with both coming in the early 1970s. The Knicks have long been associated with their home arena, the world-famous Madison Square Garden, and the parent company of that facility has owned the franchise since its founding. The Knicks are one of only three franchises that remain from the beginning of that era, along with the Celtics and Warriors. It won't matter, though, because they won't be getting any marquee players to wear it.The New York Knickerbockers-generally referred to as the Knicks-were established in 1946 as part of the Basketball Association of America, which merged in 1949 with the National Basketball League to form the present-day NBA. ![]() I will say that next season's City uni does NOT look promising from what I've seen, lol. Their City unis have been well-designed, but they just don't get publicity because, again, the players in them are awful (or injured, in Porzingis' case). I could do without the silver in their uniforms, but they're nice otherwise. Gonna be tough to make the Knicks "cool" again without having competent players, though, haha.Īs for their current brand, I don't mind it at all. the Raptors' OVO jerseys and merchandise), but that's far from an overall rebrand. That could come with alternate uniforms (i.e. I could be wrong, but I think the rumors of new logos and uniforms are the result of people not understanding what the new brand consultant's job entails, which is to create advertising campaigns to better market the team and strengthen its connection with the fanbase.
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